The success story of MSC Cruises reads like a novel. In a world where cruise lines are multinational companies run by invisible boards of directors that have no apparent links to shipping, it is quite refreshing to see that MSC Cruises is very much a family affair. As Italian as Ferrari and cappuccino, the whole Aponte family turned up for the naming ceremony of their latest musical masterpiece MSC Orchestra at St. Nazaire on May 3, 2007.